The global wearables market contracted by 2% year over year in the second quarter of 2026. Huawei held the largest share, followed by Xiaomi and Apple. In the separate smartwatch segment, Apple led the market, while Garmin recorded the largest year-over-year growth.
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Huawei leads the overall wearables market
Huawei ranked first among wearables manufacturers with an 18% market share. Xiaomi followed with 17%, and Apple held 16%.
| Manufacturer | Wearables market share |
|---|---|
| Huawei | 18% |
| Xiaomi | 17% |
| Apple | 16% |
Samsung’s share fell from 9% to 6% year over year, a decline of 3 percentage points. Garmin’s share rose from 4% to 6%, an increase of 2 percentage points.
Smartwatches: Apple leads, Garmin grows
Apple held a 46% share of the smartwatch segment. Samsung and Garmin tied for second place, each with 15%. Garmin increased its share from 11% to 15%, a gain of 4 percentage points, and recorded the largest year-over-year growth in the segment. XTC (imoo) ranked fifth with a 6% share.
Garmin’s smartwatch share was higher than its 6% share of the overall wearables market. These figures are not contradictory: they refer to two different markets. A change in market share expressed in percentage points also does not, by itself, indicate how much a manufacturer’s sales changed.
Demand grows for sports watches and screenless bands
Despite the decline in the overall market, demand grew for advanced sports watches and screenless fitness bands. Sports and outdoor watches are a specialist category in which Garmin strengthened its position.
Fitbit Air became a notable competitor in the screenless band category, with sales gaining momentum quickly. Devices like these appeal to people who prefer minimalist, comfortable activity tracking over a band with a display.
